Combine cake mix, pudding mix, milk, eggs, and chips in a large bowl.

Mix by hand until well blended, about 2 minutes.

Pour into a greased and floured 10" bundt or tube pan. (If you like shredded coconut, you can put this in the bottom of the pan before adding the cake mix.)

Bake at 350 degrees for 50-55 minutes, or until cake springs back when lightly pressed with finger. Do not over bake!

Cool for 15 minutes in pan.

Remove from pan and continue cooling on rack.